Monday, October 1, 2012

Goals behind social media use?


100% of colleges and universities surveyed are using some form of social media. But what are their goals behind social media use? The info graphic below breaks these goals down into the following categories: 

1. Increase awareness/advocacy/rankings
2. Engage current students/faculty/staff
3. Recruit students, engage admitted students/alumni
4. Crisis issues and management



Goals Behind Social Media Use
Compiled By: BestCollegesOnline.com

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